The Second Home Problem: Why 80% of Buyers Now Prefer Co-Ownership

Legal & Finance

The Second Home Problem: Why 80% of Buyers Now Prefer Co-Ownership

80% of buyers now prefer co-ownership over full second home purchases. Discover why shared luxury property is reshaping the market in 2026 with data-backed insights.

6 Aug 2025

For decades, the second home was the ultimate status symbol — a villa on the coast, a chalet in the mountains, a sun-drenched apartment overlooking the Mediterranean. But behind the glossy brochure, reality told a different story. Properties sat empty for ten or eleven months a year, maintenance bills arrived regardless of whether anyone was there to enjoy the pool, and the sheer capital required locked out all but the wealthiest buyers. The dream, for most people, was simply unaffordable — and for those who could afford it, often impractical.

Now the data confirms what the market has been whispering for years. A Pacaso survey found that 80% of U.S. adults view professionally managed co-ownership as an attractive way to access a second home — and 64% would actively consider buying if they could split costs with other owners. The co-ownership property model isn’t a compromise. It’s a correction. And in 2026, it’s becoming the smartest route into luxury real estate.

The Problem

Full Second Home Ownership Is Failing Most Buyers

The economics of owning a second home outright have become increasingly difficult to justify. According to Knight Frank’s 2025 Wealth Report, demand for prime property continues to outstrip supply in most desirable markets — pushing prices higher while usage rates remain stubbornly low. The typical second home owner uses their property for just 4 to 6 weeks per year, meaning the house sits vacant for roughly 90% of its life.

Meanwhile, the carrying costs never stop. Insurance, property taxes, local management, garden maintenance, pool servicing, security systems, and periodic renovations add up to thousands of euros annually — regardless of occupancy. A J.P. Morgan 2026 housing outlook notes that while overall price growth has slowed to roughly 1% nationally in the U.S., luxury resort markets remain insulated from discounting, with median listing prices in top coastal cities exceeding $1 million.

For many affluent professionals — the 40-to-55-year-old demographic most likely to consider a holiday home — the maths simply no longer adds up. Tying up €500,000 to €2 million in a property you visit six weeks a year, while shouldering 100% of the running costs, feels less like a lifestyle upgrade and more like an expensive storage unit you occasionally sleep in.

Modern co-ownership has evolved far beyond informal family arrangements. When you purchase a share through Co-Ownership Property, you become a shareholder in a registered LLC that holds the title to a specific property. This is deeded real estate — your name is on the legal entity, and your share appreciates (or depreciates) with the underlying property value. This structure has been specifically designed and optimised by specialist tax and law firms.

The co-ownership buying process is straightforward. You select a property, choose your share size, complete legal due diligence, and close — much like any conventional property purchase. Once you’re an owner, a flexible booking app lets you reserve stays from 2 days to 2 years in advance. There are no fixed weeks, no rotation schedules, and no coordination required with other co-owners.

When you arrive, your personal belongings are taken out of storage and the home is prepared specifically for you — fresh linens, stocked kitchen, everything exactly as you left it. When you leave, the management team handles turnover, cleaning, and maintenance. It’s the experience of owning a luxury holiday home without any of the operational burden. That’s the key difference from full ownership comparison — zero hassle, maximum enjoyment.

FactorFull Ownership1/8th Co-Ownership
Upfront Cost€800,000+From around €100,000
Annual Running Costs€15,000–€25,000€2,000–€3,000
Typical Annual Use4–6 weeksUp to 45 days
Management HassleOwner-managed or hiredFully managed for you
Resale Timeline3–12 months average~1 month average
Capital Efficiency100% tied up87% freed for other use

Market Data

Where Co-Ownership Demand Is Growing Fastest

The growth in co-ownership isn’t uniform — certain markets are seeing explosive demand driven by a combination of lifestyle appeal, strong property fundamentals, and favourable regulatory environments. In the European Alps, year-round resort properties that offer both winter skiing and summer hiking are particularly popular, with French Alps properties leading the way.

Spain’s Costa del Sol properties and Balearic Islands properties continue to attract co-ownership buyers, driven by 300+ days of sunshine, excellent flight connectivity, and a mature hospitality infrastructure. Meanwhile, in the United States, Colorado ski resorts and California coastal markets are seeing growing demand from buyers who want Colorado properties or California properties access without the multi-million-dollar commitment of full ownership.

The Italian Lakes represent another fast-growing market, where Italian Lakes properties offer a blend of cultural richness, natural beauty, and strong capital appreciation. According to Savills, branded and managed residences — a category that includes co-ownership — have nearly tripled in supply over the past decade, with 837 additional projects in the pipeline through 2032.

There’s a deeper cultural shift underlying the co-ownership boom. The traditional definition of luxury — owning more, bigger, exclusive — is giving way to a new paradigm: access, experience, and freedom. Today’s affluent buyers don’t want to be tied to a single location. They want a mountain lifestyle in winter, a beach lifestyle in summer, and the flexibility to change their minds.

Co-ownership makes this possible. Instead of sinking €1 million into a single villa, a buyer could own shares in two or three properties across different countries — an Alpine chalet, a Mediterranean apartment, and a city pied-à-terre — for the same total investment. Each property is fully managed, fully furnished, and ready whenever they want it. Browse all properties to see how this works in practice.

This is why the Redfin 2026 housing forecast describes the current moment as a “Great Housing Reset” — a fundamental rethinking of how people relate to property. For second home buyers, the reset means moving away from the burden of full ownership and toward the freedom of shared luxury.

Getting Started

How to Explore Co-Ownership for Your Next Holiday Home

If the idea of co-ownership resonates, the next step is simpler than you might think. Start by browsing the best properties available — each listing includes full details on location, share price, amenities, and usage structure. You’ll find properties across Europe and the USA, from ski chalets to beachfront villas to city apartments.

For a deeper understanding of how co-ownership works, our FAQs on buying and running costs guide cover everything from legal structures to annual expenses. And when you’re ready to take the next step, our specialists are available for a free, no-obligation consultation to match you with properties that fit your lifestyle and budget. Simply fill in our consultation form to get started.

Common Questions

Frequently Asked Questions

Is co-ownership the same as a timeshare?

No. Co-ownership gives you a deeded legal share in a real property held by a registered LLC. You own actual real estate that appreciates in value, can sell your share on the open market at any time, and have a genuine legal stake in the property. Timeshares typically offer usage rights only, with no real asset ownership.

How much does a co-ownership share cost?

Shares typically range from under €100,000 to around €2 million for ultra-luxury properties. Most properties on Co-Ownership Property fall in the €100,000 to €1 million range. The exact price depends on the property’s location, size, and overall market value.

How many days per year can I use the property?

A 1/8th share provides approximately 45 days of personal use per year. Booking is flexible through a dedicated app — you can reserve stays from 2 days to 2 years in advance, with no fixed weeks or rotation schedules.

What happens when I want to sell my share?

You can sell at any time. The management company first offers your share to existing co-owners in the property, then lists it for sale on the open market. Average resale time is approximately one month — significantly faster than selling a full property.

Who handles maintenance and management?

Everything is fully managed — cleaning, maintenance, administration, rental coordination, and communication between owners. You never need to arrange anything yourself. All costs are split proportionate to your ownership share, so a 1/8th owner pays 1/8th of all running expenses.

Can I rent out my share when I’m not using it?

In many properties, yes. Rental is fully managed on your behalf — you don’t need to handle bookings, guests, or turnovers. Income is shared proportionate to your ownership stake. Availability depends on location and local rental permit regulations.

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